TOC: Intl Mar Rev
Introduction
International Marketing Review, 25(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
The resource matching foundations of competitive advantage: An alternative perspective on the globalization of service firms
–Steven H. Seggie, David A. Griffith [] []
A meta-analysis of effect sizes in international marketing experiments
–Xuehua Wang, Zhilin Yang [] []
Managerial risk perceptions of international entry-mode strategies: The interaction effect of control and capability
–David Forlani, Madhavan Parthasarathy, Susan M. Keaveney [] []
A cross-cultural validation of a gender role identity scale in marketing
–Susan M.B. Schertzer, Daniel Laufer, David H. Silvera, J. Brad McBride [] []
Cross-cultural examination of the relationships among firm reputation, e-satisfaction, e-trust, and e-loyalty
–Byoungho Jin, Jin Yong Park, Jiyoung Kim [] []