TOC: European J Mar
Introduction
European Journal of Marketing, 42(5/6)
 : : : TOC
: : journals |
Relevant ARCategory: |
Principles of corporate rebranding
–Bill Merrilees, Dale Miller [] []
Positive and negative brand beliefs and brand defection/uptake
–Maxwell Winchester, Jenni Romaniuk, Svetlana Bogomolova [] []
Who’s who in brand communities – and why?
–Hans Ouwersloot, Gaby Odekerken-Schröder [] []
The attractiveness and connectedness of ruthless brands: the role of trust
–John Power, Susan Whelan, Gary Davies [] []
Provenance associations as core values of place umbrella brands: A framework of characteristics
–Nina M. Iversen, Leif E. Hem [] []
Children’s use of brand symbolism: A consumer culture theory approach
–Agnes Nairn, Christine Griffin, Patricia Gaya Wicks [] []
Alternative perspectives on marketing and the place brand
–Dominic Medway, Gary Warnaby [] []
Consumer perceptions of brand architecture in financial services
–James F. Devlin, Sally McKechnie [] []
Employer branding and its influence on managers
–Gary Davies [] []
Desired and perceived identities of fashion retailers
–Ranis Cheng, Tony Hines, Ian Grime [] []
Undesired self-image congruence in a low-involvement product context
–Michael Bosnjak, Nina Rudolph [] []