TOC: Elec Markets
Introduction
Electronic Markets, 18(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Editorial
–Hubert Österle; Volker Schmelich []
Preface to the Focus Theme Section: ‘Internet Marketing’
–Author: Christopher Holland [] []
The Influence of Advergames on Players’ Behaviour: An Experimental Study
–Author: Calin Gurau [] []
Branding 2.0 – Using Web 2.0 Principles to build an Open Source Brand
–Author: Martin Mairinger [] []
An Empirical Study of Online Word of Mouth as a Predictor for Multi-product Category e-Commerce Sales
–Alanah Davis; Deepak Khazanchi [] []
Exploring Loyalty Intention in the Electronic Marketplace
–Her-Sen Doong; Hui-Chih Wang; Hui-Chi Shih [] []
Motivations and Contribution Behaviour in Social Bookmarking Systems: An Empirical Investigation
–Raquel Benbunan-Fich; Marios Koufaris [] []
Standardizing Interactive Pricing for Electronic Business
–Michael Schwind; Oliver Hinz; Tim Stockheim; Martin Bernhardt [] []
Decentralized Electronic Markets: Exploring the Effects of Revenue Splitting Inside File Sharing Systems
–Oliver Quiring; Benedikt Von Walter; Richard Atterer; Thomas Hess [] []
Conducting International Business at eBay: The Determinants of Success of e-Stores
–Paul Komiak; Sherrie Y. X. Komiak; Michael Imhof [] []