TOC: J Retailing
Introduction
Journal of Retailing, 84(1)
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: : journals |
Relevant ARCategory: |
Scientific method and retailing research: A retrospective
–James R. Brown and Rajiv P. Dant [] []
Cross-buying in retailing: Drivers and consequences
–V. Kumar, Morris George and Joseph Pancras [] []
Trip chaining behavior in multi-destination shopping trips: A field experiment and laboratory replication
–Charles M. Brooks, Patrick J. Kaufmann and Donald R. Lichtenstein [] []
Franchising as a plural system: A risk-based explanation?
–Thomas Bürkle and Thorsten Posselt [] []
Using transformational appeals to enhance the retail experience
–Gillian Naylor, Susan Bardi Kleiser, Julie Baker and Eric Yorkston [] []
Selling an opaque product through an intermediary: The case of disguising one’s product
–Scott Fay [] []
A categorization of small retailer research streams: What does it portend for future research?
–Rodney C. Runyan and Cornelia Droge [] []
Pricing of mall services in the presence of sales leakage
–Hong Yuan and Aradhna Krishna [] []
Global media, local metaphor: Television shopping and marketing-as-relationship in America, Japan, and Taiwan
–Clyde A. Warden, Stephen Chi-Tsun Huang, Tsung-Chi Liu and Wann-Yih Wu [] []