TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 14(3)
 : : : TOC
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Relevant ARCategory: |
Predictors for internet usage of teenagers in the United States: A multivariate analysis
–James C. Tsao; Sara Steffes-Hansen [] []
Organising IMC roles and functions in the business-to-business network environment
–Linda Hall; Mark Wickham [] []
Word of mouth as a promotional tool for turbulent markets
–Author: Roger B. Mason [] []
The role of disclosure in organized word-of-mouth marketing programs
–Author: Walter J. Carl [] []