TOC: J Fashion Mar Man
Introduction
Journal of Fashion Marketing and Management, 12(2)
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: : journals |
Relevant ARCategory: |
Purchase of clothing and its linkage to family communication and lifestyles among young adults
–Jane Lu Hsu, Kai-Ming Chang [] []
The effects of facial image and cosmetic usage on perceptions of brand personality
–Michelle Guthrie, Hye-Shin Kim, Jaehee Jung [] []
Advertisements: interpreting images used to sell to young adults
–Alyssa Dana Adomaitis, Kim P. Johnson [] []
The effects of shopping orientations on consumers’ satisfaction with product search and purchases in a multi-channel environment
–Hyun-Hwa Lee, Jihyun Kim [] []
A study of the pyjamas purchasing behaviour of Chinese consumers in Hangzhou, China
–Osmud Rahman, Xiuli Zhu, Wing-sun Liu [] []
High-involvement and low-involvement products: A comparison of brand awareness among students at a South African university
–Laetitia Radder, Wei Huang [] []
Purchasing global luxury brands among young Korean consumers
–Hye-Jung Park, Nancy J. Rabolt, Kyung Sook Jeon [] []
Evolution of the Los Angeles County apparel industry
–Allyson Bailey-Todd, Molly Eckman, Kenneth Tremblay [] []