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: : : TOC : : journals

Relevant ARCategory:

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Remembrance: Jerome B. Kernan (1932-2007)
–Robert E. Kleine III []

Editorial: A Death to Dichotomizing
–Gavan J. Fitzsimons [] []

The Effect of Making a Prediction about the Outcome of a Consumption Experience on the Enjoyment of That Experience
–Naomi Mandel and Stephen M. Nowlis [] []

Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You Think Different
–Gráinne M. Fitzsimons, Tanya L. Chartrand, and Gavan J. Fitzsimons [] []

Babyfaces, Trait Inferences, and Company Evaluations in a Public Relations Crisis
–Gerald J. Gorn, Yuwei Jiang, and Gita Venkataramani Johar [] []

Family Identity: A Framework of Identity Interplay in Consumption Practices
–Amber M. Epp and Linda L. Price [] []

The Perils of Hedonic Editing
–Elizabeth Cowley [] []

Bikinis Instigate Generalized Impatience in Intertemporal Choice
–Bram Van den Bergh, Siegfried Dewitte, and Luk Warlop [] []

Counting Every Thought: Implicit Measures of Cognitive Responses to Advertising
–Yanliu Huang and J. Wesley Hutchinson [] []

What’s Not to Like? Preference Asymmetry in the False Consensus Effect
–Andrew D. Gershoff, Ashesh Mukherjee, and Anirban Mukhopadhyay [] []

Considering the Future: The Conceptualization and Measurement of Elaboration on Potential Outcomes
–Gergana Y. Nenkov, J. Jeffrey Inman, and John Hulland [] []

Estimating Multiple Consumer Segment Ideal Points from Context-Dependent Survey Data
–Wayne S. DeSarbo, A. Selin Atalay, David LeBaron, and Simon J. Blanchard [] []

Consumer Emotional Intelligence: Conceptualization, Measurement, and the Prediction of Consumer Decision Making
–Blair Kidwell, David M. Hardesty, and Terry L. Childers [] []

Surcharges and Seller Reputation
–Amar Cheema [] []

Can Evaluative Conditioning Change Attitudes toward Mature Brands? New Evidence from the Implicit Association Test
–Bryan Gibson [] []

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