TOC: J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 36(2)
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Relevant ARCategory: |
The contribution continuum
–Daniel M. Ladik, David W. Stewart [] []
The effect of market orientation and its components on innovation consequences: a meta-analysis
–Amir Grinstein [] []
Achieving relationship marketing effectiveness in business-to-business exchanges
–Robert W. Palmatier, Lisa K. Scheer, Kenneth R. Evans, Todd J. Arnold [] []
A meta-analytic review of opportunism in exchange relationships
–Jody L. Crosno, Robert Dahlstrom [] []
The moderating role of institutional networking in the customer orientation–trust/commitment–performance causal chain in China
–Xueming Luo, Maxwell K. Hsu, Sandra S. Liu [] []
The antecedents and consequences of manufacturer–distributor cooperation: an empirical test in the U.S. and Japan
–Michael Song, C. Anthony Benedetto, Yushan Zhao [] []
A longitudinal study of the effects of life status changes on changes in consumer preferences
–Anil Mathur, George P. Moschis, Euehun Lee [] []
Customer betrayal and retaliation: when your best customers become your worst enemies
–Yany Grégoire, Robert J. Fisher [] []
Weathering product-harm crises
–Kathleen Cleeren, Marnik G. Dekimpe, Kristiaan Helsen [] []
Linking cause-related marketing to sales force responses and performance in a direct selling context
–Brian V. Larson, Karen E. Flaherty, Alex R. Zablah, Tom J. Brown, Joshua L. Wiener [] []
Understanding the adoption of new brands through salespeople: a multilevel framework
–Jan Wieseke, Christian Homburg, Nick Lee [] []