CB MBA Cases
Introduction
Rick Parker is looking for cases, casebooks, or similar teaching materials appropriate for an MBA level (or advanced undergraduate) course in Consumer Behavior
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Can anyone recommend any good cases (“Harvard”-style), casebooks, or other similar teaching materials appropriate for an MBA level (or advanced undergraduate) course in Consumer Behavior. There used to be several good CB casebooks available, suitable for both graduate (e.g. DeBruicker & Ward) and undergraduate (e.g. Blackwell) CB courses. However, there do not appear to be any currently still in print. There are obviously many possible CB cases scattered in various publisher/case sites, but using one without some indication of how well it “works” is never as good as getting a testimonial from a satisfied user.
Thanks,
Rick Parker
Dr. Richard Parker, MBA, PhD
Professor of Marketing
W.G. Rohrer College of Business
Rowan University
Glassboro, NJ 08028
parker@rowan.edu
Phone (856) 256-4013