ÂÜÀòÉç¹ÙÍø

 : : : Posting

: : dialog

---

I am conducting a review of studies on the effectiveness of advertising in a recession. I am looking for books, articles or working papers on the topic.

Thanks much.

Gerry

Gerard J. Tellis <>
Director of the Center for Global Innovation
Neely Chair in American Enterprise and Professor of Marketing
Marshall School of Business, USC
Los Angeles, CA 40089-0443
Phone: O: 213-740-5031 M: 626-333-1981 F: 213-740-7828
Website:

---