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Asia Pacific Marketing & Development

Introduction

International Marketing Forum, Reform in China over three decades, Asia Pacific Marketing & Development, Beijing, 27-28 Sep 2008; Deadline 10 Jun

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International Marketing Forum
Reform in China over three decades
Asia Pacific Marketing & Development

September 27-28, 2008
Renmin University of China
Beijing, China

Organized by

Renmin University of China, Department of Marketing
Monash University, Department of Marketing
GICC International Marketing and Business Centre

Objective of the Forum

The Asia Pacific region is one of the most attractive, fastest growing regions in the world. The Chinese economy is developing particularly rapidly, alongside those of India, Thailand, and Vietnam. At the same time, the closer economic and trade relationships are developing between countries, especially between China and Australia. China is now Australia’s second largest partner.

This forum emphasizes the need for educators and business leaders to recognize, appreciate, and understand the significance of marketing in the Asia Pacific region. In this forum, we will be engaged in explorations of theoretical and practical aspects of contemporary marketing’s role and reformulation with emphasis on contemporary practice, technology, history and culture, as well as on theory development.

The forum will bring together academics from universities in China, including Peking University, Tsinghua University, Nankai University, University of International Business and Economics, Fudan University, and Universities from Australia, USA and Europe.

Renmin University of China (RUC, also known as the People’s University of China) was established in 1937. The RUC has become an important teaching and research base in the areas of the humanities, social sciences, and management science in China. The RUC is a comprehensive research-orientated university and its Department of Marketing ranks amongst the best among all universities in China. It is strong both in teaching and in research.

Renmin University is located in a west suburb of Beijing. Beijing, the capital of China, and the host city for the 2008 Olympics. It is the cultural, political, and intellectual center of the country, as well as a major industrial and commercial metropolis. There are many historic sites to the visitor, a pleasant climate, friendly and courteous residents and delicious cuisine.

Monash University is the youngest and largest of Australia’s ‘Group of Eight’, leading, research-intensive universities. It is consistently ranked in the top 50 universities in the world by Times Higher Education Supplement and the Monash MBA is ranked number one in Australia by Economist Intelligence Unit. The Department of Marketing is an important part of the Faculty of Business and Economics. It is ranked number one in Australia and New Zealand on staff publications in top-twenty has 40 academics and provides a wide range of marketing courses at undergraduate, postgraduate and doctoral level.

The GICC International Marketing and Business Centre (GICC-IMBEC) is based in Melbourne, Australia. It is an international organization. Specializing in marketing and business meeting and seminar, consultancy, research, professional training, trade promotion and other activities concerning education, marketing and business cooperation. It aims to facilitate the development of a more effective and efficient way for Sino-Australia and other countries cooperation, to promote the exchange of ideas and concepts among China, Australia and other countries in order to increase and deepen the understanding of each other.

Key Dates

10 June 2008 Closing date for submission of abstracts of conference paper.
30 June 2008 Notification to authors of outcome of review for abstracts.
30 July 2008 Closing date for submission of conference papers.

Call for Papers

Topics of Interest

  • Contemporary marketing and development
  • Theoretical perspective in Asia Pacific marketing and consumption,
  • Macro-marketing,
  • Theories of marketing and development, and confrontations, cultures and consumption,
  • Global modernity and the local tradition,
  • Technologies of global marketing,
  • Branding and subcontracting,
  • Advanced marketing research methods
  • Global and Cross-cultural Marketing
  • Consumer Behaviour
  • e-Commerce and Technology
  • Marketing Strategy and Management
  • Retailing and Pricing Track
  • Marketing Education and Teaching Innovation
  • International Business and Management

Paper Submission and Review Process

Participants wishing to present a paper should submit an abstract of about 250 words by 10 June 2008 to the Program Committee. Abstracts should state clearly the purpose, results and conclusions of the work to be presented in the final paper. Paper should include authors’ full name, affiliations, mailing address, telephone, fax numbers and e-mail address. All abstracts will be blind referred by two reviews. Authors will receive feed back by 30 June 2008. Full paper must be submitted by 30 July 2008.

Abstract

Interested participants are asked email an abstract by 10 June 2008. Please email a file (in MS WORD 95-2000) as follows:

Abstracts in English

Abstracts in Chinese

Abstracts should include:

  • Title of paper
  • Author name(s),position(s) and institution affiliation
  • Email address
  • Short paragraph biography (one paragraph)
  • Text of abstract (no more than 250 words)
  • Relevant theme

Final papers

Final papers are to submitted by 30 July 2008. should include the same element as listed above and the full text of the paper (5000 words).

Presentations

Speakers will have 30 minutes for their presentations including discussion. All speakers are required to register for conference. All presentation should be in MS Powerpoint (95-2000).

*Program Committee

Bao-Cheng JI Chancellor of Renmin University of China
Zhi-Hong YIN Business School, Renmin University of China
Yi-Lin LU Marketing Department, Renmin University of China
Jing JIANG Marketing Department, Renmin University of China
Felix MAVOND The Faculty of Business & Economics, Monash University Australia
Shanfei Feng Marketing Department, Monash University Australia
Lily Lin QIU GICC International Marketing & Business Centre Australia

*Proposed, not finalized

Program

Full program with details of presentations will follow.

More details: Website:

Dr. Lily Qiu: Email: lqiu@giccinternational.com