TOC: Psych & Mar
Introduction
Psychology and Marketing, 25(6)
 : : : TOC
: : journals |
Relevant ARCategory: |
On building better construct measures: Implications of a general hierarchical model
–John C. Mowen, Kevin E. Voss [] []
Consumers’ product-locating behavior: Exploring the application of signal detection theory
–Sandra S. Liu, Jie Chen, Robert D. Melara, Francesco Massara [] []
Understanding the role of retail store service in light of self-image-store image congruence
–Aron O’Cass, Debra Grace [] []
Social responsibility as a unique dimension of brand personality and consumers’ willingness to reward
–Robert Madrigal, David M. Boush [] []