TOC: Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 26(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
Relevant marketing geography: a competency-based perspective
–John D. Nicholson, Adam Lindgreen, Philip J. Kitchen [] []
An empirical examination of service recovery design
–Kristie K. Seawright, Kristen Bell DeTienne, M. Preston Bernhisel, Charlotte L. Hoopes Larson [] []
Model selection for direct marketing: performance criteria and validation methods
–Geng Cui, Man Leung Wong, Guichang Zhang, Lin Li [] []
Marketing in small hotels: a qualitative study
–Jane Moriarty, Rosalind Jones, Jennifer Rowley, Beata Kupiec-Teahan [] []
Exploring the differences between accountants and marketers in terms of information sharing
–Tansu Barker [] []