TOC: J Services Mar
Introduction
Journal of Services Marketing, 22(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
The perceptions of waiters and customers on restaurant tipping
–Chu-Mei Liu [] []
Identifying the components of effective service advertisements
–Kathleen Mortimer [] []
A cross-cultural examination of relationship strength in B2B services
–James M. Barry, Paul Dion, William Johnson [] []
Commitment and vulnerability in B2B relationship selling in the Hong Kong institutional insurance service industry
–Y.H. Wong, Ricky Y.K. Chan, T.K.P. Leung, Jae H. Pae [] []
Consumer’s value for informational role of agent in service industry
–Minakshi Trivedi, Michael S. Morgan, Kalpesh Kaushik Desai [] []
Toward a measure of service convenience: multiple-item scale development and empirical test
–Scott R. Colwell, May Aung, Vinay Kanetkar, Alison L. Holden [] []
Marketing services more effectively with neuromarketing research: a look into the future
–Douglas L. Fugate [] []