TOC: J Mar Res
Introduction
Journal of Marketing Research, 45(3)
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: : journals |
Relevant ARCategory: |
The Value of Sticky Articles
–Joel Huber [] []
Cross-Sectional Versus Longitudinal Survey Research: Concepts, Findings, and Guidelines
–Aric Rindfleisch, Alan J Malter, Shankar Ganesan, Christine Moorman [] []
A Clusterwise Bilinear Multidimensional Scaling Methodology for Simultaneous Segmentation and Positioning Analyses
–Wayne S DeSarbo, Rajdeep Grewal, Crystal J Scott [] []
The Impact of Brand Equity and Innovation on the Long-Term Effectiveness of Promotions
–Rebecca J Slotegraaf, Koen Pauwels [] []
As Time Goes By: Do Cold Feet Follow Warm Intentions for Really New Versus Incrementally New Products?
–David L Alexander, John G Lynch, Qing Wang [] []
Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation
–Raquel Castano, Mita Sujan, Manish Kacker, Harish Sujan [] []
How Far Can a Brand Stretch? Understanding the Role of Self-Construal
–Rohini Ahluwalia [] []
Identity Congruency Effects on Donations
–Jen Shang, Americus Reed, Rachel Croson [] []
Disposition Effects and Underlying Mechanisms in E-Trading of Stocks
–Hyun-Jung Lee, Jongwon Park, Jin-Yong Lee, Robert S Wyer [] []
Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products
–Henrik Hagtvedt, Vanessa M Patrick [] []