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TOC: J Intl Mar

Introduction

Journal of International Marketing, 16(2)

 : : : TOC

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Relevant ARCategory:  


Knowledge Transfer Between Multinational Corporations’ Headquarters and Their Subsidiaries: Influences on and Implications for New Product Outcomes
Ruby P Lee, Qimei Chen, Daekwan Kim, Jean L Johnson [] []

Psychic Distance: Antecedents, Retail Strategy Implications, and Performance Outcomes
Jody Evans, Felix T Mavondo, Kerrie Bridson [] []

Diffusion of Measurement Invariance Assessment in Cross-National Empirical Marketing Research: Perspectives from the Literature and a Survey of Researchers
Yi He, Michael A Merz, Dana L Alden [] []

Antecedents of Market Orientation: A Cross-Cultural Comparison
Malte Brettel, Andreas Engelen, Florian Heinemann, Pakpachong Vadhanasindhu [] []

International Standardization of Channel Management and Its Behavioral and Performance Outcomes
Aviv Shoham, Maja Makovec Brencic, Vesna Virant, Ayalla Ruvio [] []