TOC: J Intl Mar
Introduction
Journal of International Marketing, 16(2)
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Knowledge Transfer Between Multinational Corporations’ Headquarters and Their Subsidiaries: Influences on and Implications for New Product Outcomes
–Ruby P Lee, Qimei Chen, Daekwan Kim, Jean L Johnson [] []
Psychic Distance: Antecedents, Retail Strategy Implications, and Performance Outcomes
–Jody Evans, Felix T Mavondo, Kerrie Bridson [] []
Diffusion of Measurement Invariance Assessment in Cross-National Empirical Marketing Research: Perspectives from the Literature and a Survey of Researchers
–Yi He, Michael A Merz, Dana L Alden [] []
Antecedents of Market Orientation: A Cross-Cultural Comparison
–Malte Brettel, Andreas Engelen, Florian Heinemann, Pakpachong Vadhanasindhu [] []
International Standardization of Channel Management and Its Behavioral and Performance Outcomes
–Aviv Shoham, Maja Makovec Brencic, Vesna Virant, Ayalla Ruvio [] []
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