TOC: J Con Mar
Introduction
Journal of Consumer Marketing, 25(3)
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: : journals |
Relevant ARCategory: |
Nurturing an effective creative culture within a marketing organization
–Dennis A. Pitta, Van R. Wood, Frank J. Franzak [] []
Inciting consumers to buy fairly-traded products: a field experiment
–Alain d’Astous, Suzanne Mathieu [] []
The management and consumption of organisational creativity
–Shaun Powell [] []
Digital piracy of MP3s: consumer and ethical predispositions
–Steven Lysonski, Srinivas Durvasula [] []
Word of mouth and viral marketing: taking the temperature of the hottest trends in marketing
–Rick Ferguson [] []
Creating passion to engage versus enrage consumer co-creators with agency co-conspirators: unleashing creativity
–Sheila L. Sasser [] []