TOC: Intl Mar Rev
Introduction
International Marketing Review, 25(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Global social time perspectives in marketing: a strategic reference point theory application
–Michael G. Harvey, Timothy S. Kiessling, R. Glenn Richey [] []
A categorization approach to analyzing the global consumer culture debate
–Michael A. Merz, Yi He, Dana L. Alden [] []
Breaking through the cultural clutter: A comparative assessment of multiple cultural and institutional frameworks
–Peter Magnusson, Rick T. Wilson, Srdan Zdravkovic, Joyce Xin Zhou, Stanford A. Westjohn [] []
A culture-based approach to understanding the adoption and diffusion of new products across countries
–Goksel Yalcinkaya [] []
Culture study in international marketing: a critical review and suggestions for future research
–Attila Yaprak [] []
Country classification and the cultural dimension: a review and evaluation
–Johanna Vanderstraeten, Paul Matthyssens [] []