MRSIG Summer Pre-Conference Event
Introduction
Marketing Research in the 21st Century: Emerging Perspectives from Academics and Practitioners, Pre-Conference Event hosted by the ÂÜÀòÉç¹ÙÍø Marketing Research Special Interest Group, San Diego, 8 Aug 2008
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2008 ÂÜÀòÉç¹ÙÍø SUMMER EDUCATORS’ CONFERENCE
MARKETING RESEARCH SIG PRE-CONFERENCE PROGRAM
Sheraton San Diego Hotel & Marina, San Diego, CA.
Friday, August 8, 2008
MARKETING RESEARCH IN THE 21ST CENTURY: EMERGING PERSPECTIVES FROM ACADEMICS AND PRACTITIONERS
Session Chairpersons: Shuba Srinivasan, University of California at Riverside
Vanitha Swaminathan, University of Pittsburgh
SESSION I: WHAT SHOULD AN IDEAL MARKETING RESEARCH CURRICULUM LOOK LIKE 1:00PM -2:30 PM
Panel Discussion by Authors of Marketing Research Textbooks:
John Wurst, President, AMS Consulting & Richard J. Fox, Associate Professor, The University of Georgia
Tom Brown, Ardmore Professor of Business Administration & Tracy Suter, Associate
Professor, Oklahoma State University
V. Kumar, ING Chair Professor of Marketing, University of Connecticut
Session Moderators: Shuba Srinivasan and Vanitha Swaminathan
COFFEE BREAK 2:30 PM -3:00 PM
SESSION II: EMERGING FRONTIERS IN MARKETING RESEARCH 3:00 PM -4:30 PM
Randolph E. Bucklin, Peter W. Mullin Professor, UCLA
Gina Pingitore, Chief Research Officer, J.D. Power and Associates
Gary Russell, Henry B. Tippie Research Professor of Marketing, University of Iowa
Discussant: V. Kumar, ING Chair Professor of Marketing, University of Connecticut
POST-SESSION 4.30-5.30 PM
Annual Churchill and Lehmann Awards
Wine and Cheese reception
Please register at There will be a $10.00 registration fee for the special session and the session is limited to 150 attendees.