TOC: Mar Sci
Introduction
Marketing Science, 27(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
The Retail Value Chain: Linking Employee Perceptions to Employee Performance, Customer Evaluations, and Store Performance
–James G. Maxham, III, Richard G. Netemeyer, and Donald R. Lichtenstein [] []
Signaling Quality Through Specialization
–Ajay Kalra and Shibo Li [] []
A Hidden Markov Model of Customer Relationship Dynamics
–Oded Netzer, James M. Lattin, and V. Srinivasan [] []
Can Inaccurate Perceptions in Business-to-Business (B2B) Relationships Be Beneficial?
–Joachim Vosgerau, Erin Anderson, and William T. Ross, Jr. [] []
A Cross-Category Model of Households’ Incidence and Quantity Decisions
–Rakesh Niraj, V. Padmanabhan, and P. B. Seetharaman [] []
Attention Arousal Through Price Partitioning
–Marco Bertini and Luc Wathieu [] []
Channel Structure with Knowledge Spillovers
–Sudheer Gupta [] []
Improving the Efficiency of Course Bidding at Business Schools: Field and Laboratory Studies
–Aradhna Krishna and M. Utku Unver [] []
A Comparison of Within-Household Price Sensitivity Across Online and Offline Channels
–Junhong Chu, Pradeep Chintagunta, and Javier Cebollada [] []
The Invariant Proportion of Substitution Property (IPS) of Discrete-Choice Models
–Thomas J. Steenburgh [] []