TOC: J Prod Brand Mar
Introduction
Journal of Product & Brand Management, 17(2)
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: : journals |
Relevant ARCategory: |
Foundations for building share of heart in global brands
–Dennis A. Pitta, Frank J. Franzak [] []
Consumers’ evaluations of co-branded products: the licensing effect
–Najam Saqib, Rajesh V. Manchanda [] []
Alternative measures of satisfaction in cross-cultural settings
–Robert H. Ross, S. Allen Broyles, Thaweephan Leingpibul [] []
Brand building in software SMEs: an empirical study
–Jukka Ojasalo, Satu Nätti, Rami Olkkonen [] []
Optimal retail pricing of a store brand
–S. Chan Choi [] []
The changing price of brand loyalty under perceived time pressure
–Marlene Jensen, Ronald Drozdenko [] []
Brand image of company names matters in ways that can’t be ignored
–Herbert Jack Rotfeld [] []
Product development for a stigmatized segment
–Frank Franzak, Mike Little, Dennis Pitta [] []