TOC: J Interactive Mar
Introduction
Journal of Interactive Marketing, 22(1)
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JIM marches on
–Venkatesh Shankar, Edward Malthouse []
Investigating cross-buying and customer loyalty
–Werner Reinartz, Jacquelyn S. Thomas, Ganaël Bascoul [] []
Investigating pricing solutions to combat spam: Postage stamp and bonded senders
–Kissan Joseph, Alex Thevaranjan [] []
An empirical investigation of the impact of communication timing on customer equity
–Xavier Drèze, André Bonfrer [] []
People are experience goods: Improving online dating with virtual dates
–Jeana H. Frost, Zoë Chance, Michael I. Norton, Dan Ariely [] []