TOC: J Con Mar
Introduction
Journal of Consumer Marketing, 25(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Smoking cessation: why do smokers fail?
–Joyce M. Wolburg [] []
Chinese children’s perceptions of advertising and brands: an urban rural comparison
–Kara Chan [] []
The moderating effects of product involvement on situational brand choice
–Fei Xue [] []
Decision making process of community organic food consumers: an exploratory study
–Leila Hamzaoui Essoussi, Mehdi Zahaf [] []
The effect of perceived product characteristics on private brand purchases
–Kyoung-Nan Kwon, Mi-Hee Lee, Yoo Jin Kwon [] []
SegmentTalk: the difference engine: a comparison of loyalty marketing perceptions among specific US consumer segments
–Rick Ferguson, Kelly Hlavinka [] []