TOC: Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 26(1)
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Relevant ARCategory: |
Marketing Intelligence & Planning: past, present and future
–Michael J. Thomas, Keith Crosier, Ross Brennan, Michael Harker [] []
An empirical study of relationship quality in a service setting: a Chinese case
–Zhen Xiong Chen, Yizheng Shi, Da-Hai Dong [] []
The moderating effect of brand image on public relations perception and customer loyalty
–An-Tien Hsieh, Chung-Kai Li [] []
Are supermarket shoppers attracted to specialty merchandise rewards?
–Mario J. Miranda, László Kónya [] []
Application of data mining techniques in the on-line travel industry: A case study from Thailand
–Pongsak Hoontrakul, Sunil Sahadev [] []
Customer perceptions of factory outlet stores versus traditional department stores
–G.S. Shergill, Y. Chen [] []
Radio frequency identification (RFID): Invaluable technology or a new obstacle in the marketing process?
–Bo Rundh [] []