TOC: J Targeting Measurement Analysis Mar
Introduction
Journal of Targeting, Measurement and Analysis for Marketing, 16(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Editorial
–Jonathan Reynolds Editor []
Are the shoes appropriate to wear?: A study of cohort values
–Paul M Arsenault and Michelle L Patrick [] []
The contemporary product-market strategy grid and the link to market orientation and profitability
–Larry P Pleshko and Richard A Heiens [] []
Estimating demand for new products using a discrete price variable
–Randall C Campbell [] []
Towards a B2B customer-based brand equity model
–Morten Bach Jensen and Kim Klastrup [] []
A case study of mobile advertising in South Korea: Personalisation and digital multimedia broadcasting (DMB)
–Mi Jung Kim and Jong Woo Jun [] []
The importance of context in store forecasting: The site visit in retail location decision-making
–Steve Wood and Andrew Tasker [] []