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: : : TOC : : journals

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Journal of Public Policy & Marketing: A Top-Tier Journal in an Age of Enlightenment
–Authors: Ronald Paul Hill [] []

The Policy, Consumer, and Ethical Dimensions of Covert Marketing: An Introduction to the Special Section
–Authors: David E Sprott [] []

Covert Marketing Unmasked: A Legal and Regulatory Guide for Practices That Mask Marketing Messages
–Authors: Ross D Petty, J. Craig Andrews [] []

Online Privacy and the Disclosure of Cookie Use: Effects on Consumer Trust and Anticipated Patronage
–Authors: Anthony D Miyazaki [] []

An Examination of the Effects of Activating Persuasion Knowledge on Consumer Response to Brands Engaging in Covert Marketing
–Authors: Mei-Ling Wei, Eileen Fischer, Kelley J Main [] []

Commercializing Social Interaction: The Ethics of Stealth Marketing
–Authors: Kelly D Martin, N. Craig Smith [] []

Toward a Framework for Assessing Covert Marketing Practices
–Authors: George R Milne, Shalini Bahl, Andrew Rohm [] []

The Stealth Influence of Covert Marketing and Much Ado ÂÜÀòÉç¹ÙÍøt What May Be Nothing
–Authors: Herbert Jack Rotfeld [] []

Stained by the Label? Stigma and the Case of Genetically Modified Foods
–Authors: Pam Scholder Ellen, Paula Fitzgerald Bone [] []

How Modification of the Nutrition Facts Panel Influences Consumers at Risk for Heart Disease: The Case of Trans Fat
–Authors: Elizabeth Howlett, Scot Burton, John Kozup [] []

Pharmaceutical Product Placement: Simply Script or Prescription for Trouble?
–Authors: Sony Ta, Dominick L Frosch [] []

Exposure of Violent Video Games to Children and Public Policy Implications
–Authors: Joel E Collier, Pearson Liddell, Gloria J Liddell [] []

Stakeholder Marketing: Beyond the Four Ps and the Customer
–Authors: C.B Bhattacharya, Daniel Korschun [] []

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