TOC: J Prod Brand Man
Introduction
Journal of Product & Brand Management, 17(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Building brand identity in competitive markets: a conceptual model
–Bhimrao M. Ghodeswar [] []
Interactions between organisational cultures and corporate brands
–Leslie de Chernatony, Susan Cottam (née Drury) [] []
Conspicuous consumption among middle age consumers: psychological and brand antecedents
–Paurav Shukla [] []
Latent segmentation using store-level scanner data
–Óscar González-Benito, María Pilar Martínez-Ruiz, Alejandro Mollá-Descals [] []
Pricing strategy for companies with mixed online and traditional retailing distribution markets
–Ruiliang Yan [] []