TOC: J Con Mar
Introduction
Journal of Consumer Marketing, 25(1)
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Relevant ARCategory: |
Creative women in advertising agencies: why so few “babes in boyland”?
–Sheri J. Broyles, Jean M. Grow [] []
Effects of social variables on urban children’s consumption attitude and behavior intentions
–Samsinar Md. Sidin, Mohd K. Abdul Rahman, Md. Zabid Abdul Rashid, Md. Nor Othman, Ainul Z. Abu Bakar [] []
Understanding gender differences in professional service relationships
–Parimal S. Bhagat, Jerome D. Williams [] []
Impulse buying: the role of affect, social influence, and subjective wellbeing
–David H. Silvera, Anne M. Lavack, Fredric Kropp [] []
Domestic consumption: rational, affective or normative choice?
–Irena Vida, James Reardon [] []
Purchase decision making and the increasing significance of family types
–Julie Tinson, Clive Nancarrow, Ian Brace [] []
Finding the redemption sweet spot: debunking the top ten myths about couponing
–Peter Meyers, Steve Litt [] []