TOC: J Bus Industrial Mar
Introduction
Journal of Business & Industrial Marketing, 23(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Contemporary Marketing Practices research program: a review of the first decade
–Roderick J. Brodie, Nicole E. Coviello, Heidi Winklhofer [] []
Exploring paradox in marketing: managing ambiguity towards synthesis
–Aidan O’Driscoll [] []
A comment on paradox and middle-range theory: universality, synthesis and supplement
–Michael Saren, Jaqueline Pels [] []
Researching the role of information and communications technology (ICT) in contemporary marketing practices
–Mairead Brady, Martin R. Fellenz, Richard Brookes [] []
Business-to-business marketing practices in West Africa, Argentina and the United States
–Kofi Q. Dadzie, Wesley J. Johnston, Jaqueline Pels [] []
Research-informed teaching and teaching-informed research: the Contemporary Marketing Practices (CMP) living case study approach to understanding marketing practice
–Victoria Little, Richard Brookes, Roger Palmer [] []
Social marketing: implications for contemporary marketing practices classification scheme
–Christine T. Domegan [] []