TOC: J Bus Industrial Mar
Introduction
Journal of Business & Industrial Marketing, 23(1)
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Relevant ARCategory: |
The industrial/consumer marketing dichotomy revisited: a case of outdated justification?
–Bernard Cova, Robert Salle [] []
The impact of a distributor’s trust in a supplier and use of control mechanisms on relational value creation in marketing channels
–Yi Liu, Lei Tao, Yuan Li, Adel I. El-Ansary [] []
Suppliers’ opportunity enactment through the development of valuable capabilities
–Kristian Philipsen, Torben Damgaard, Rhona E. Johnsen [] []
The effects of firm resources on trade show performance: how do trade show marketing processes matter?
–Li Ling-yee [] []
The moderating role of trust in manufacturer-supplier relationships
–Sungmin Ryu, Soonhong Min, Nobuhide Zushi [] []
Users’ adoption of e-banking services: the Malaysian perspective
–Wai-Ching Poon [] []
Internet innovation for external relations in the Balearic hotel industry
–Joan B. Garau Vadell, Francina Orfila-Sintes [] []
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