TOC: J Adv
Introduction
Journal of Advertising, 37(1)
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Relevant ARCategory: |
Projecting Authenticity Through Advertising: Consumer Judgments of Advertisers’ Claims
–Michael B. Beverland, Adam Lindgreen, Michiel W. Vink [] []
The Pursuit of Self-Regulatory Goals: How Counterfactual Thinking Influences Advertising Persuasiveness
–Xiaoli Nan [] []
Effects of Susceptibility to Normative Influence and Type of Testimonial on Attitudes Toward Print Advertising
–Brett A.S. Martin, Daniel Wentzel, Torsten Tomczak [] []
Salient Effects of Publicity in Advertised Brand Recall and Recognition: The List-Strength Paradigm
–Hyun Seung Jin, Jaebeom Suh, D. Todd Donavan [] []
Airport Advertising Effectiveness: An Exploratory Field Study
–Rick T. Wilson, Brian D. Till [] []
Goal Orientation and Comparative Valence in Persuasion
–Chung-Chau Chang, Yu-Jen Chou [] []
When Product Placement Goes Wrong: The Effects of Program Liking and Placement Prominence
–Elizabeth Cowley, Chris Barron [] []
Evaluation of Internet Advertising Research: A Bibliometric Analysis of Citations from Key Sources
–Juran Kim, Sally J. McMillan [] []
The Hidden Persuaders: Then and Now
–Michelle R. Nelson [] []
Responsibility and Brand Advertising in the Alcoholic Beverage Market: The Modeling of Normative Drinking Behavior
–Debra Jones Ringold [] []
How the Digital Video Recorder (DVR) Changes Traditional Television Advertising
–Kenneth C. Wilbur [] []