TOC: Intl Mar Rev
Introduction
International Marketing Review, 25(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Consumer ethnocentrism in the German market
–Heiner Evanschitzky, Florian v. Wangenheim, David Woisetschläger, Markus Blut [] []
Consumers’ need for uniqueness: short-form scale development and cross-cultural validation
–Ayalla Ruvio, Aviv Shoham, Maja Makovec Brencic [] []
The impact of national stereotypes on the country of origin effect: A conceptual framework
–Michael Chattalas, Thomas Kramer, Hirokazu Takada [] []
Antecedents, moderators and dimensions of country-of-origin evaluations
–Sadrudin A. Ahmed, Alain d’Astous [] []
Effect of brand extension strategies on brand image: A comparative study of the UK and Spanish markets
–Eva Martinez, Yolanda Polo, Leslie de Chernatony [] []