JAMS Sheth Award Winner
Introduction
V. Kumar and Morris George have won the Journal of the Academy of Marketing Science/Sheth Foundation Award for "Measuring and maximizing customer equity: a critical analysis"
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After a vote by the Editorial Board of the Journal of the Academy of Marketing Science, the winner of the Sheth Foundation Award for Volume 35 is:
V. Kumar and Morris George
Measuring and maximizing customer equity: a critical analysis
Volume 35, Number 2, Summer 2007
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Congratulations to Professors Kumar and George, who will receive their plaques at the Academy of Marketing Science Conference in Vancouver on Friday, May 30th, 2008.