TOC: Trust in Market Relationships
Introduction
Trust in Market Relationships, A book by Sandro Castaldo
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Trust in Market Relationships
Sandro Castaldo
Published by Edward Elgar, Cheltenham, UK, 2007
Preface
Part I: Conceptual Assumptions of Trust
1. Relationship- and Network-based Approaches: The Emergence of Trust Demand
2. The Value of Trust
Part II: The Contribution of the Different Disciplinary Contexts
3. Multidisciplinary Studies on Trust
4. Trust in Marketing
Part III: The Trust Construct’s Analytical Boundaries
5. Trust Definition: A Content Meta-Analysis
6. Trust in Market Relationships: The Main Analytical Dimensions
Part IV: Trust Development
7. A Trust Growth Model
8. The Evolutionary and Interactive Dynamics of Trust
Appendix A: Trust Definitions
Appendix B: Trust Scales
References
Index