TOC: Qualitative Mar Res
Introduction
Qualitative Market Research, 11(1)
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Relevant ARCategory: |
Conducting culturally appropriate qualitative market research in the Native American landscape
–Rodney Haring [] []
Fandom affiliation and tribal behaviour: a sports marketing application
–Pedro Dionísio, Carmo Leal, Luiz Moutinho [] []
An application of Keller’s brand equity model in a B2B context
–Kerri-Ann L. Kuhn, Frank Alpert, Nigel K. Ll. Pope [] []
Consumers’ accounts of perceived risk online and the influence of communication sources
–Lynda Andrews, Maree V. Boyle [] []
CAQDAS: a supplementary tool for qualitative market research
–Ruth Rettie, Helen Robinson, Anja Radke, Xiajiao Ye [] []
Jargon as imagining: Barthes’ semiotics and excavating subcultural communication
–Hélène de Burgh-Woodman, Jan Brace-Govan [] []
Bridging the practitioner-academic divide
–Sheila Keegan, Julie Tinsan, Clive Nancarrow [] []