TOC: Qualitative Mar Res
Introduction
Qualitative Market Research, 11(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Everything you always wanted to know about interpretive consumer research but were afraid to ask
–Bernard Cova, Richard Elliott [] []
Rhetorical issues in writing interpretivist consumer research
–Margaret K. Hogg, Pauline Maclaran [] []
Reflections on collaboration in interpretive consumer research
–The VOICE Group [] []
Small versus big stories in framing consumption experiences
–Antonella Carù, Bernard Cova [] []
Beyond semiotics and hermeneutics: Discourse analysis as a way to interpret consumers’ discourses and experiences
–Lionel Sitz [] []
A semiotic analysis of nostalgia as a connection to the past
–Aurélie Kessous, Elyette Roux [] []
YouTube: an opportunity for consumer narrative analysis?
–Stefano Pace [] []
Introducing structuration theory in communal consumption behavior research
–René Algesheimer, Calin Gurau [] []