TOC: J Mar
Introduction
Journal of Marketing, 72(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
Drivers of Success for Market Entry into China and India
–Joseph Johnson, Gerard J Tellis [] []
Moving from Free to Fee: How Online Firms Market to Change Their
–Business Model Successfully [] [] Koen Pauwels, Allen Weiss
The Curse of Competitiveness: How Advice from Experienced Colleagues and
–Training Can Hurt Marketing Profitability [] [] Ajay Kalra, David A Soberman
Delight by Design: The Role of Hedonic Versus Utilitarian Benefits
–Ravindra Chitturi, Rajagopal Raghunathan, Vijay Mahajan [] []
Holistic Package Design and Consumer Brand Impressions
–Ulrich R Orth, Keven Malkewitz [] []
Instant Customer Base Analysis: Managerial Heuristics Often "Get It Right"
–Markus Wubben, Florian v Wangenheim [] []
Competitive Response to Radical Product Innovations
–Khaled ÂÜÀòÉç¹ÙÍølnasr, Om Narasimhan, Edward Blair, Rajesh Chandy [] []
Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects
–Jing Lei, Niraj Dawar, Jos Lemmink [] []
Segmented Switchers and Retailer Pricing Strategies
–Cenk Kocas, Jonathan D Bohlmann [] []