TOC: Industrial Mar Man
Introduction
Industrial Marketing Management, 37(3)
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Relevant ARCategory: |
Industrial marketing management
–Peter J. LaPlaca [] []
The transition from product to service in business markets: An agenda for academic inquiry
–Frank Jacob and Wolfgang Ulaga [] []
From goods to service(s): Divergences and convergences of logics
–Stephen L. Vargo and Robert F. Lusch [] []
The impact of the product to service shift in industrial markets and the evolution of the sales organization
–Jagdish N. Sheth and Arun Sharma [] []
Marketing solutions in accordance with the S-D logic: Co-creating value with customer network actors
–Bernard Cova and Robert Salle [] []
Identifying service strategies in product manufacturing companies by exploring environment–strategy configurations
–Heiko Gebauer [] []
From products to services and back again: Towards a new service procurement logic
–Nina Lindberg and Fredrik Nordin [] []
Service procurement in manufacturing companies: Results of three embedded case studies
–Wendy van der Valk [] []
Moving from basic offerings to value-added solutions: Strategies, barriers and alignment
–Paul Matthyssens and Koen Vandenbempt [] []
The development of consulting in goods-based companies
–Olaf Ploetner [] []
Initiation of business relationships in service-dominant settings
–Bo Edvardsson, Maria Holmlund and Tore Strandvik [] []