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TOC: Direct Mar

Introduction

Direct Marketing: An International Journal, 2(1)

 : : : TOC

: : journals

 

Relevant ARCategory:  


The impact of television dependency on teleshopping adoption
Carla Ruiz Mafé, Silvia Sanz Blas [] []

The attitudes of e-commerce channel members in the textile industry: An empirical perspective
Nabil Y. Razzouk, Victoria Seitz, Gloria Wu [] []

Customer cross-selling model based on counter propagation network
Chao-hua Liu, Shu-qin Cai [] []