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Pricing

Introduction

Special issue of Journal of Product and Brand Management; Deadline 1 May

 : : : Posting

: : call

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CALL FOR PAPERS:
JOURNAL OF PRODUCT AND BRAND MANAGEMENT
SPECIAL ISSUE ON PRICING
(Submission Deadline: May 1, 2008)

The Journal of Product and Brand Management is soliciting manuscripts for a special issue on pricing, dedicated to the Behavioral Pricing Conference held at Drexel University in collaboration with the Fordham Pricing Center. Manuscripts which focus on pricing issues from behavioral, managerial and quantitative perspectives are of relevance to the Special Issue. While the following is a list of potential topics of interest, other related areas of research in pricing are also covered:

    Auction pricing
    Biased price perceptions
    Bundle pricing
    Cross cultural price perceptions
    Demographics and price responses
    Elasticity estimation
    Fairness in pricing
    Information processing of price
    International pricing
    Negotiated pricing
    Odd/even pricing
    Price interaction & Marketing mix
    Pricing strategy
    Product mix pricing
    Promotional pricing
    Public policy and price controls
    Quality inferences in prices
    Quantity surcharges
    Reference prices
    Internet pricing
    Yield pricing

The deadline for submissions is May 1, 2008. Submissions must be sent in Microsoft Word format to pricingconference@drexel.edu. Please consult for the submission guidelines and additional details on the conference