Innovation and Co-Creation
Introduction
Sponsored by the Marketing Science Institute, Seattle, 16-18 Jun 2008; Registration deadline 2 Jun
: : : Posting
: : event
Innovation and Co-Creation
June 16-18, 2008
Hotel 1000
Seattle, Washington
Hotel Reservation Deadline: May 12, 2008
Conference Registration Deadline: June 2, 2008
We are pleased to invite you to MSI’s conference on “Innovation and Co-Creation” at Hotel 1000 in Seattle, taking place June 16-18, 2008.
Innovation has always been key to the organic growth that creates and maintains firm value. Today, however, traditional approaches to innovation may not fully leverage insights available from the marketplace. Today’s “market intelligence” is not just discovered through research, but emerges as customers adopt—and adapt—products and services. As customers increasingly co-create their consumption experiences, innovation may mean company-sponsored platforms that allow customers to create their own products and services when, where, and as needed.
The conference will begin on the evening of June 16th with a tour and reception at Boeing’s Customer Experience Center in Renton (located between the airport and Seattle). The Customer Experience Center is Boeing’s “showroom” for airplane interiors and customer service solutions and houses mockups of the 787 and 747-8 airplane interiors. The conference will continue for the next day and a half, with presentations exploring issues at the intersection of innovation and customer co-creation.
AGENDA AND REGISTRATION
To view the complete agenda and register, please open the attached document; to register online visit: .
Please note: You must be logged in to register for this meeting. Login and/or check your password here.
HOTEL ACCOMMODATIONS
Please make your hotel reservations by calling either the Hotel 1000 or the Alexis Hotel by May 12. To receive the group rates, please be sure to mention “The June Marketing Science Institute Conference.” Rooms are limited. For your reference, below is general contact information for the hotels.
Hotel 1000
1000 First Ave.
Seattle, Washington 98104
Tel: 206-957-1000
Rate: $249
(Conference Hotel)
Alexis Hotel
1007 First Ave.
Seattle, Washington 98104
Tel: 206-516-5093
Rate: $249
(Directly across the street from the Hotel 1000)
Should you have any questions, please e-mail meetings@msi.org.
We look forward to seeing you in June.
Copyright© 2008 Marketing Science Institute