TOC: Mar Letters
Introduction
Marketing Letters, 19(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Empathetic responses to advertising: Testing a network of antecedents and consequences
–Todd A. Mooradian, Kurt Matzler and Lisa Szykman [] []
Product uniqueness as a driver of customer utility in mass customization
–Nikolaus Franke and Martin Schreier [] []
Image feedback effects of brand extensions: Evidence from a longitudinal field study
–Franziska Völckner, Henrik Sattler and Gwen Kaufmann [] []
Framing effects in mixed price bundling
–Timothy J. Gilbride, Joseph P. Guiltinan and Joel E. Urbany [] []
Hierarchical Bayesian conjoint models incorporating measurement uncertainty
–John C. Liechty, Duncan K. H. Fong, Eelko K. R. E. Huizingh and Arnaud De Bruyn [] []
Nonparametric item response theory for investigating dimensionality of marketing scales: A SERVQUAL application
–Leonard J. Paas and Klaas Sijtsma [] []
Technological advances in digital cameras: Welfare analysis on easy-to-use characteristics
–Junji Xiao [] []