TOC: J Mar Res
Introduction
Journal of Marketing Research, 45(2)
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: : journals |
Relevant ARCategory: |
The Prominence Effect in Shanghai Apartment Prices
–Christopher K Hsee, Jean-Pierre Dube, Yan Zhang [] []
Choice Construction Versus Preference Construction: The Instability of Preferences Learned in Context
–On Amir, Jonathan Levav [] []
Can Trade-Ins Hurt You? Exploring the Effect of a Trade-In on Consumers’ Willingness to Pay for a New Product
–Rui (Juliet) Zhu, Xinlei (Jack) Chen, Srabana Dasgupta [] []
The Role of Purchase Quantity in Assortment Choice: The Quantity-Matching Heuristic
–Alexander Chernev [] []
Incorporating Subjective Characteristics in Product Design and Evaluations
–Lan Luo, P.K Kannan, Brian T Ratchford [] []
A Conjoint Approach to Multipart Pricing
–Raghuram Iyengar, Kamel Jedidi, Rajeev Kohli [] []
The Effect of Competitive Advertising Interference on Sales for Packaged Goods
–Peter J Danaher, Andre Bonfrer, Sanjay Dhar [] []
The Temporal and Spatial Dimensions of Price Search: Insights from Matching Household Survey and Purchase Data
–Dinesh K Gauri, K Sudhir, Debabrata Talukdar [] []
Is Firm Trust Essential in a Trusted Environment? How Trust in the Business Context Influences Customers
–Kent Grayson, Devon Johnson, Der-Fa Robert Chen [] []