TOC: Quant Mar Econ
Introduction
Quantitative Marketing and Economics, 6(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Do frequency reward programs create switching costs? A dynamic structural analysis of demand in a reward program
–Wesley R. Hartmann, V. Brian Viard [] []
The impact of advertising on consumer price sensitivity in experience goods markets
–Tülin Erdem, Michael P. Keane, Baohong Sun [] []
Procurement bidding with restrictions
–Ganesh Iyer, Amit Pazgal [] []