TOC: J Interactive Adv
Introduction
Journal of Interactive Advertising, 8(2)
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: : journals |
Relevant ARCategory: |
Special Issue on Online User Generated Content
Note from Special Issue Editors:
Advertising with User-Generated Content: A Framework and Research Agenda
–Sandeep Krishnamurthy & Wenyu Dou
Facebook Me: Collective Self-Esteem, Need to Belong, and Internet Self-Efficacy as Predictors of the iGeneration’s Attitudes toward Social Networking Sites
–Harsha Gangadharbatla
Exploring Consumer Motivations for Creating User-Generated Content
–Terry Daugherty, Matthew S. Eastin & Laura Bright
The Effect of Perceived Blogger Credibility and Argument Quality on Message Elaboration and Brand Attitudes: An Exploratory Study
–Shu-Chuan Chu & Sara Kamal
Consumers’ Reliance on Product Information and Recommendations Found in UGC
–Hyuk Jun Cheong & Margaret A. Morrison