TOC: J Con Res
Introduction
Journal of Consumer Research, 34(6)
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: : journals |
Relevant ARCategory: |
Conflict and Compromise: Drama in Marketplace Evolution
–Markus Giesler [] []
Of Chameleons and Consumption: The Impact of Mimicry on Choice and Preferences
–Robin J. Tanner, Rosellina Ferraro, Tanya L. Chartrand, James R. Bettman, and Rick Van Baaren [] []
Tightwads and Spendthrifts
–Scott I. Rick, Cynthia E. Cryder, and George Loewenstein [] []
Conscious and Nonconscious Components of Superstitious Beliefs in Judgment and Decision Making
–Thomas Kramer and Lauren Block [] []
Confirmation and the Effects of Valenced Political Advertising: A Field Experiment
–Joan M. Phillips, Joel E. Urbany, and Thomas J. Reynolds [] []
Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues
–Aradhna Krishna and Maureen Morrin [] []
Of Frog Wines and Frowning Watches: Semantic Priming, Perceptual Fluency, and Brand Evaluation
–Aparna A. Labroo, Ravi Dhar, and Norbert Schwarz [] []
Social Capital Production in a Virtual P3 Community
–Charla Mathwick, Caroline Wiertz, and Ko de Ruyter [] []
Protection of Prior Learning in Complex Consumer Learning Environments
–Marcus Cunha Jr., Chris Janiszewski, and Juliano Laran [] []
Technology/Ideology: How Ideological Fields Influence Consumers’ Technology Narratives
–Robert V. Kozinets [] []
Context Effects in Diverse-Category Brand Environments: The Influence of Target Product Positioning and Consumers’ Processing Mind-Set
–Kyeongheui Kim and Joan Meyers-Levy [] []
The Effect of Temporal Frame on Information Considered in New Product Evaluation: The Role of Uncertainty
–Susan Jung Grant and Alice M. Tybout [] []
How I Decide Depends on What I Spend: Use of Heuristics Is Greater for Time than for Money
–Ritesh Saini and Ashwani Monga [] []