Lifetime Value and Customer Equity
Introduction
The Direct Marketing Educational Foundation is sponsoring a prediction competition on lifetime value and customer equity modeling
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New Dataset Competition: Lifetime Value and Customer Equity Modeling
Dear Professor:
On behalf of the Direct Marketing Educational Foundation (DMEF) and the Don Kuhn Fund for Research and Education, it is my pleasure to announce a new competition on Lifetime Value and Customer Equity Modeling.
Over the past 15 years, lifetime value and customer equity have attracted widespread attention from marketing researchers and practitioners. Our goal is to expand this research. This first annual competition is open to both academics and select practitioners in the field of direct / interactive marketing. We invite you and/or your students to accept the competition challenge.
This is a two-phase competition that uses detailed transaction data and contact history of 21,166 donors that has been generously provided by a leading US nonprofit organization. Prizes will be awarded to the winners in each phase.
For competition details, visit: or .
To participate and acquire the data, please contact:
Marie Adolphe
Vice President, Programming
Direct Marketing Educational Foundation
madolphe@the-dma.org
Entries for Phase 1 are due September 15, and Phase 2 ends on October 31.
We hope you’ll join us for this exciting competition. Your research will be made available to nonprofits and corporations alike to enhance their direct / interactive marketing activities for years to come.