Wiley and the DMEF Resolve Dispute
Introduction
Wiley will publish two issues in 2008 with content generated by the usual academic editorial process
: : : Posting
John Wiley and Sons and the Direct Marketing Educational Foundation have ended their dispute concerning the Journal of Interactive Marketing. Both parties agree that Wiley should and will publish and distribute two issues in 2008 using content generated from the usual academic process, that is, content that comes from the editors and the traditional review process.
One advantage that the DMEF had in the dispute was that they had actually registered trademark rights to the journal.
It is also the case that a number of ELMAR subscribers expressed their support for the editorial integrity of the journal to Wiley employees. While I do not know whether your calls and emails influenced the outcome or not, I do know for a fact that your voices were heard loud and clear at the highest levels of Wiley’s textbook division.
Given the positive outcome, I might suggest that those of you who did express your negative opinion about Wiley’s previous action might send off a quick note to your rep that you are happy about the final result. It seems only fair that if we are willing to criticize, we also ought to offer praise when the company does the right thing. Certainly the reps were not to blame, nor are Wiley textbook authors, and I for one do not intend to hold a grudge.
I will finish up by encouraging you to continue to submit work with leading-edge ideas, methodologies and insights in the field of interactive marketing to the journal: