TOC: J Mar Theory Practice
Introduction
Journal of Marketing Theory and Practice, 16(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
The Influence of Market Orientation on E-Business Innovation and Performance: The Role of the Top Management Team
–Adam Rapp, Niels Schillewaert, Andrew Wei Hao [] []
The Formation of Buyer’s Trust of the Seller in an Initial Sales Encounter
–John Andy Wood, James S. Boles, Barry J. Babin [] []
An Assessment of the Psychometric Properties of the Style-of-Processing (Sop) Scale: How do We Measure Individuals’ Verbal/Visual Information-Processing Preferences?
–Rosemary P. Ramsey, Dawn R. Deeter-Schmelz [] []
Consumer Behavior in Online Auctions: an Examination of Partitioned Prices on eBay
–John M. Clark, Sidne G. Ward [] []
Smoking Prevention Messages for Adolescents: How Intensity, Valence, and Recipient of Consequences Affect Attitude Toward the ad and Intent to Smoke
–James Reardon, Chip Miller [] []
Like Me … Like Me Not: The Role of Physician Likability on Service Evaluations
–Rama K. Jayanti, Thomas W. Whipple [] []