RFiD and Value Creation in the Supply Chain
Introduction
Special issue of Journal of Business & Industrial Marketing, Edited by Lou E. Pelton and Madhav Pappu; Deadline 1 Oct 2008
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JOURNAL OF BUSINESS & INDUSTRIAL MARKETING
SPECIAL ISSUE:
RFiD and Value Creation in the Supply Chain
Deadline: 01 October 2008
Bill Gates counseled that "The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency." In the spirit of this assertion, this Special Issue of the Journal of Business and Industrial Marketing critically explores the impact of Radio Frequency Identification (RFiD) technologies on achieving both efficiency and effectiveness across the supply chain. The nexus between technology and marketing has a rich tradition in the social sciences literature; however, there has been little research attention afforded to how RFiD technology fosters the "death of distance" in the global marketplace.
From WalMart to 3PLs, RFiD is an enabling technology for creating value in the supply chain. Despite widespread attention in trade journals, conceptual development and empirical research is conspicuously limited to date. RFiD technology is based on a rudimentary principle: an electronic circuit, or tag, self powered (Active Tag) or powered intermittently through radiation from a distance (Passive Tag), can transmit information that can be received and interpreted virtually by a reader located at a distance. While some of these tags are nothing but plain antennae bonded to a silicon chip kept inside a plastic or glass case, the more sophisticated tags do more than just transmit data – they provide the means to sense their environments or behave intelligently. While much of the focus has been on certain frequencies (915 MHZ, Ultra High Frequency), we encourage authors to address complementary technologies – Zigbee, Ultra Wide Band (UWB), Low Frequency and High Frequency – as a mechanism for managing business and industrial channels. We invite both applied and theoretical manuscripts on RFiD and related topics. We especially welcome case studies on RFiD adoption, which are supported by rigorous methodological and empirical evidence.
Subject Coverage
The topics include but are not limited to the application or the impact of RFiD on the following and related areas:
- Logistics and supply chain management
- Decision models and processes
- E-business applications
- Global channels strategies
- Information utilization
- Customer relationship management
- Sales management and performance
- Outsourcing and international management
- Privacy and security issues
- Ethics and social responsibility
Notes for Prospective Authors
- Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere
- All papers are refereed through a peer review process. A guide for authors, sample copies and other relevant information for submitting papers are available on the JBIM Web site.
Submissions
Manuscript submissions should be consistent with JBIM manuscript guidelines. all submissions should be sent electronically in MS Word or Adobe (.pdf) attachment to one of the following Guest Editors:
Dr. Lou E. Pelton
University of North Texas
pelton@unt.edu
Dr. Madhav Pappu
Tyco Electronics
madhav.pappu@tycoelectronics.com
Please include in your submission the title of the Special Issue and the name of the Guest Editor.